In today’s beauty industry, reviews are almost as important as the service itself. Before booking an appointment, many clients spend time checking what other people think about a salon. Reading through real experiences helps them feel more confident about their choice. For a waxing studio or beauty salon, a collection of strong reviews can be the difference between a new client booking immediately or hesitating and going elsewhere.
There is also a very practical side to reviews. Google gives more visibility to salons with a steady stream of recent, positive feedback. If someone nearby searches for Brazilian wax near me, salons with more reviews appear higher in the results. That makes reviews a free but very effective form of marketing. On Facebook, reviews are equally valuable because they feel personal. When someone shares a recommendation, it often appears in their friends feeds, almost like traditional word of mouth. In both cases, reviews not only attract new clients but also reassure existing ones that they made the right choice in trusting your salon. For salons that use professional products such as Black Coral Wax, positive feedback can highlight not only the skill of the esthetician but also the quality of the wax.
List of contents
- How to encourage clients to leave reviews
- Best practices for collecting Google reviews
- Best practices for collecting Facebook reviews
- How to respond to client reviews professionally
- Tools to manage reviews efficiently
- Common mistakes to avoid
- Final thoughts – turning reviews into a growth engine
How to encourage clients to leave reviews
Most happy clients are willing to leave a review, but they usually need a little nudge. Timing is everything. The best moment to ask is right after the service, when the client is admiring smooth legs or feeling confident after a Brazilian wax. A simple, warm request such as: " if you’re happy with the results, it would mean a lot if you could share your experience on Google or Facebook" feels natural and not pushy.
Some salons support this by sending a polite reminder later the same day or the next morning. This can be a quick text message, an automated email through the booking system, or even a personal WhatsApp note. To make it easy, always include a direct link to your review page. No one wants to search through websites or menus to find where to leave feedback. There are also creative touches that make the process smoother. Some salons place small cards at the reception desk with a QR code linking straight to Google reviews. For clients who need a bit more motivation, you can connect reviews to a loyalty system. For example, a client who shares feedback could receive a small discount on their next wax or collect points toward a free treatment. It is important to keep rewards gentle and transparent, so reviews still feel genuine.
Best practices for collecting Google reviews
Because most clients use Google first, setting up and optimising your Google Business Profile is essential. This profile should show your opening hours, location, contact details, and a clear list of services. Many clients never visit your website – they make their decision directly on Google. That is why Google reviews here have such a strong impact.A smart way to build reviews is to make the process part of your routine. After each appointment, thank the client, hand them a card or send them a link, and gently encourage them to leave feedback. Over time, this builds a natural collection of fresh reviews that keeps your profile active. Personalising requests can also make a difference.
For example, instead of saying “Please leave us a review,” you might write, “We’re so glad you enjoyed your bikini wax today. If you’d like to share your thoughts on Google, it would really help others find us.” When reviews mention specific treatments, they help new clients searching for the same service.
Best practices for collecting Facebook reviews
Facebook works a little differently, but it can be just as powerful. First, make sure the recommendations tab is activated on your salon’s page. Without it, clients cannot leave reviews at all. Once it is active, you can start guiding satisfied clients toward it.
One of the biggest strengths of Facebook reviews is their social element. When clients tag your salon in their posts or stories, their friends see it, and often those friends become curious. To encourage this, you can remind clients that you are always grateful for tags and recommendations. Sharing positive reviews on your salon’s page is another good habit. It shows appreciation to the client who wrote it and reminds everyone who follows your page that your services are valued. Over time, this creates a strong impression of consistency and quality.
How to respond to client reviews professionally
Collecting reviews is only half the job. Responding to them is just as important. When someone takes the time to write something kind, acknowledging it makes them feel valued. A short thank you goes a long way, but adding a personal touch is even better.
Negative reviews are more challenging, but they are also a chance to show maturity and professionalism. The worst mistake is ignoring them or reacting defensively. Instead, stay calm, thank the client for sharing their perspective, and apologise if they felt disappointed. Offer to resolve the issue or invite them back to discuss the matter privately. Even if the client does not return, other people reading the exchange will see that your salon cares about customer experience and takes responsibility. Many times, a thoughtful response to a negative review can turn a potential problem into a reason for trust.
Tools to manage reviews efficiently
With many platforms to check, it is easy to feel overwhelmed, but the right tools make it simple. Google Business dashboard allows you to view and reply to every comment. Facebook Business Suite lets you manage messages, posts, and reviews all in one place. These tools are free and should be part of any salon’s routine. For busy salons, automated reminders are a lifesaver. Many booking systems allow you to send a follow-up message that thanks the client for their visit and includes a review link. This way, you don’t have to remember to ask every time, and reviews come in steadily. Larger salons sometimes invest in reputation management software, but for small and medium businesses, these free tools are usually enough.
Common mistakes to avoid
Some salons miss opportunities because they treat reviews casually. Ignoring them, whether they are positive or negative, sends the wrong message. Clients feel unseen, and future clients might wonder if the salon really cares. Writing fake reviews is even more dangerous. People can usually tell when comments are not real, and platforms like Google can penalise accounts that post suspicious feedback.
Another common mistake is offering rewards that are too big, which can make reviews look dishonest. A free wax for every review, for example, will quickly raise questions. It is also a mistake to use the same copy-paste answer for every client. A generic “Thank you for your feedback” feels robotic. Taking a few seconds to personalise a response is much more effective.
Final thoughts – turning reviews into a growth engine
In the end, reviews are much more than words on a screen. They are a direct reflection of how your salon is experienced and remembered by real people. For potential clients, they act as proof that your services are professional, safe, and worth the visit. For your salon, they are a form of free marketing that works day and night. For waxing professionals, reviews often highlight details like comfort, hygiene, and smooth results. When clients praise these points online, it builds confidence in others who may be trying waxing for the first time. And when your salon consistently shows professionalism in how it collects and manages feedback, your reputation only grows stronger. In Black Coral Wax we support this process with giving estheticians the confidence of high quality products that clients notice and appreciate. When smooth results and gentle waxing experiences are combined with thoughtful client care, your salon will naturally collect the kind of reviews that keep new clients coming in.
